AI-Driven Predictive Finance Platform
Finaipro is a predictive fintech platform powered by artificial intelligence models that are continuously trained and refined to deliver the most accurate market insights possible. By learning from new data on an ongoing basis, the platform improves the precision of its forecasts, helping clients make better-informed financial decisions.
The web platform integrates trusted financial data sources such as Refinitiv and other high-value market integrations, ensuring reliable, institutional-grade information across all analyses. This robust data ecosystem supports both short-term trend prediction (30 and 60 days) and long-term historical comparisons.
Today, Finaipro is trusted by enterprise-level clients, including Palatine, reinforcing its position as a serious, data-driven solution for professional financial analysis.
The Challenge
Finaipro operates across multiple regions, with active teams in Spain and Colombia, each producing materials for product, data analysis, web, and marketing. Over time, this growth created visual inconsistencies across platforms, teams, and communication channels.
The main challenge was to unify the visual design system across the entire company, ensuring a single, cohesive brand language that worked consistently for:
- Business and commercial teams
- Data and analytics teams
- Web platform and dashboards
- Marketing and social media channels
Color usage lacked clear rules, typography varied between teams, and visual representations—especially on social media—did not always reflect the rigor and credibility of a data-driven fintech product.
Our Approach
We approached the project as a functional design system unification, not just a visual refresh.
Our work focused on:
- Defining a single source of truth for color usage, typography, and visual hierarchy
- Establishing clear color roles for different areas of the company (business, data, product, web, and marketing)
- Creating typographic standards that scale across interfaces, documents, and presentations
- Designing a flexible system that works consistently across regions and teams
Special attention was given to the graphic representation of data and content for social media, ensuring correct color proportions, contrast, and visual clarity—without compromising brand recognition.
Key updates included:
The Outcome
The new design system brought clarity, consistency, and scalability to Finaipro’s brand.
As a result:
- All teams now work within a shared visual language
- Brand consistency improved across web, product, data, and marketing
- Color usage became intentional, readable, and aligned with business goals
- Social media visuals gained stronger recognition and coherence
- The brand now reflects both historical credibility and forward-looking intelligence
The design system now supports Finaipro’s growth without fragmenting its identity.
What We Delivered
"It is a pleasure to recommend Estudio Pacifico. During our collaboration, they demonstrated an exceptional ability to combine creativity and technical skills."
